Presented by:  Business Cape Breton & Port of Sydney

'Cruise Ship Spending 101'

Shopping ashore is nothing new to the cruise industry.  Stores and vendors in the Caribbean, Mexican, and Alaskan ports of call have been profiting for many, many years.  This seminar aims to help small businesses understand how to successfully market to the 57 cruise ships that are scheduled to dock in 2016.  Simply opening your doors on a port day is not enough. It is vital to anyone who is banking on increased passenger spending ashore to understand the mindset of the cruise ship passenger and create a strategy on how to increase spending habits.  This seminar will breakdown the cruise ship dollar and how to identify a target demographic business by business. 


Date:  Wednesday, April 20, 2016

Location:  Joan Harriss Cruise Pavilion, 74 Esplanade, Sydney, NS

Time:  6:00 pm to 7:30 pm

NO COST TO ATTEND - PRE-REGISTRATION IS REQUIRED BY VISITING:  www.cruiseshipseminar-2.eventbrite.ca

Register by April 15, 2016, and receive a tailored marketing promotion suggestion unique to your business. 


Jennifer Maher - Spending almost 5 years at sea on 15 different cruise ships, Jen Maher comes with a vast insight on spending habits of cruise guests.  Having been port and shopping guide with Onboard media, she coordinated integrated marketing campaigns with hundreds of retailers, Jen lead an army of shoppers into the ports, where they were eager to 'shop till they dropped.'

The Port of Sydney has purchased software to bring our ‘Walking Map to Life.’  Attend the seminar and you will learn of a fantastic advertising opportunity for this cruise season.  A demonstration on what our activated map can do to profile your business, not only to cruise ship passengers, but to all visitors whereby you will have three (3) different buy-in levels.  The Port of Sydney is excited to coincide the launch of this campaign with the opportunity to take advantage of the expertise being made available to you through this seminar.

Questions/Comments, please email info@businesscapebreton.ca

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